Code Story: Insights from Startup Tech Leaders

S4 E18: Lior Sion, Bringg

May 4, 2021

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Lior Sion has been doing tech for 30 years, since he was in High School. He is married with 2 amazing and a dog (a Vizsla to be specific), and is in his mid 40s. He is passionate about ultra running, which is anything larger than a marathon... which can equate to 5-6 hours of running. Yep, you heard that right. He loves the contrast between being outdoors and computers, and typically runs the trails and rivers around where he lives.

Around 8 or 9 years ago, Amazon was a losing company - as in, they are losing money. At the time, Lior was CTO of a ride hailing company in Europe, where he gained great understanding around logistics in this industry. He realized that though companies like Amazon and Uber could create connected and seamless service for their customers, the rest of the world would have difficult building platforms around logistics, customer ownership, and visibility. Lior and his co-founders decided to create an operating system, enabling these types of players to achieve this out of the box.

This is the creation story of Bringg.