Removing Google Analytics Results in a 47% Page Speed Increase?, AI Prompts to Improve Your SEO Rankings, Google Cutting 30k Jobs, and Creative Ways to Grow a Podcast (Without Experience!)
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Jan 29, 2024
Discussion on the impact of removing Google Analytics on page speed and search engine rankings. Insights on using AI prompts to improve SEO rankings. The effects of AI on job cuts in sales and the shift to a results-driven approach. Tips on growing a podcast without experience, including podcast swaps and partnerships. Hosts' experience with starting a podcast and the importance of continual learning.
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question_answer ANECDOTE
Removing Google Analytics Boosts Speed
Eric Bandholz removed Google Analytics from Beardbrand's website and saw a massive page speed increase.
Mobile speed jumped from 38 to 54 and desktop from 63 to 93 according to Google PageSpeed Insights.
insights INSIGHT
User Experience Affects Rankings
Even minimal performance improvements can positively impact search rankings by enhancing user experience.
User experience improvements are a crucial factor in SEO beyond raw speed metrics.
volunteer_activism ADVICE
Use Bard to Outrank Competitors
Use Bard AI to compare top-ranking competitor pages for your target keyword to identify content gaps.
Then prompt Bard to analyze your own page against competitors to get actionable improvement suggestions.
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In episode #2665, we discuss the impact of removing Google Analytics on page speed and search engine rankings. Eric shares a tweet from his friend Eric van Holtz, the founder of Beardbrand, who experienced significant improvements in page speed after removing Google Analytics from his website. The discussion delves into the potential effects of removing Google Analytics on search engine rankings and user experience. Neil also shares his favorite prompt for improving SEO rankings and provides valuable insights on how Google understands content quality.
The conversation then shifts to the topic of sales and the impact of AI on job roles. We discuss how AI technology is leading to job cuts in sales and how companies are shifting their sales strategies to be more consultative and results-driven. We emphasize the importance of focusing on truth and results in business, highlighting the need for a collaborative approach in sales.
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(00:00) Today’s topic: Removing Google Analytics Results in a 47% Page Speed Increase?, AI Prompts to Improve Your SEO Rankings, Google Cutting 30k Jobs, and Creative Ways to Grow a Podcast (Without Experience!)
(00:27) Eric van Holtz shares the significant increase in page speed after removing Google Analytics.
(01:02) Discussion on the potential impact of removing Google Analytics on search engine rankings.
(01:28) Considering the improved user experience as a result of increased page speed.
(02:03) Neil Patel shares his favorite prompt for improving SEO rankings.
(03:26) Explaining the two-part prompt for analyzing competitor's content and improving one's own.
(05:38) Discussion on the importance of giving prompt time to think and provide better results.
(06:18) Google's plan to cut jobs, including sales positions, due to the impact of AI.
(07:00) Shifting from a sales-focused approach to a consultative approach in B2B and enterprise.
(07:39) Eric and Neil's perspective on the role of service providers as problem solvers.
(08:57) Hiring practitioners and focusing on providing the right solutions for clients' challenges.
(09:17) Two takeaways from a company with a large sales team vs. enterprise focus.
(09:45) The importance of having a brute force sales team for certain products.
(10:06) Podcast growth strategies: impression trades and guest appearances.
(11:41) How to start a podcast with no experience: find your angle and be passionate.
(14:31) Starting a podcast with a basic setup and continuously improving.
(15:45) Interviewing guests for early traction and increased visibility.
(16:07) That’s it for today! Don’t forget to rate, review, and subscribe!
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