In this episode of Push To Be More, host Matt Edmundson speaks with Scott Overbeck, founder of Seacoast Consulting Group, about his journey transitioning from the corporate world to entrepreneurship. They delve into topics such as strategic alliances, business growth, work-life balance, and the challenges of starting a new venture. 

Key Takeaways: 

1. Strategic Alliances Drive Growth: Scott emphasises the power of strategic partnerships in business. Rather than spending heavily on acquiring new customers, businesses can leverage alliances with complementary companies to reach their target audience more efficiently.
2. Work-Life Balance is Crucial but Challenging: Transitioning from corporate to entrepreneurship presented challenges in maintaining a work-life balance for Scott. He highlights the importance of seasons in life and business, acknowledging the need to focus intensely on the business at times, but also ensuring a return to balance.
3. Productivity Through Intentionality: Scott stresses the value of intentional planning and managing time effectively. He shares how sleep, cutting out distractions like alcohol, and using systems such as weekly planning have helped him stay focused and productive in both personal and professional life.

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