The Food Blogger Pro Podcast

449: Monetizing Through Bread, Courses, and a Food Blog with Matthew Duffy

Feb 20, 2024

59:30

Diversifying income streams, working as a private celebrity chef, and scaling his food blog from 6,000 to 45,000 monthly page views in 5 months with Matthew Duffy.

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Welcome to episode 449 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Matthew Duffy.

Monetizing Through Bread, Courses, and a Food Blog

We first got to know Matthew when he joined Bjork for a 2-hour-long marathon Coaching Call as a Food Blogger Pro member. He started his career in food as a professional chef in Michelin-starred restaurants before becoming a private chef to a slew of celebrities. Since that time, Matthew has become an online food creator with his courses, social media accounts, and food blog (while also baking lots of bread and panettone on the side).

Since his Coaching Call last fall, Matthew has kept the FBP team updated on his progress with his site (spoiler alert: there has been a lot of progress!). One major win? His site traffic has grown from 6,000 monthly pageviews to over 45,000 in just 5 months!

In this interview, Matthew shares more about his professional background, why he decided to start sharing content on social media and his blog, more about his different streams of income, and lots more.

In this episode, you’ll learn:

More about Matthew’s background as a professional, celebrity, and private chef.
Why he started teaching about bread.
How he transitioned his career into the online space and prioritized Instagram.
How he has built his brand and business online while also growing his bakery business.
Why he decided to work with a brand management agency.
About his different streams of income (in-person and online classes, selling bread, AdSense, and affiliate marketing).
How he scaled from 6,000 monthly pageviews to 45,000 in 5 months.
Why he and his wife are focusing on the blog right now.

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