Snacks Episode 9: Attribution in a Demand Generation Strategy

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Sidney Waterfall, SVP of Go-To-Market Strategy at Passetto, joins Steph Crugnola to talk about Attribution and Funnel Tracking.

In this episode, Sidney covers the foundations of Attribution in a Demand Generation strategy, how the evolution of buyer behavior has affected the way we monitor attribution, and the mindset shift you need to make to set yourself up for success. See the video on our ⁠⁠⁠⁠⁠⁠⁠YouTube Channel⁠