In 'Perennial Seller', Ryan Holiday explores the principles behind creating works that endure and thrive long after their initial release. He argues that these 'perennial sellers' are not flukes but are built to last from the outset. The book is divided into four parts: the creative process, positioning, marketing, and platform. Holiday uses examples from various industries, including music, restaurants, and literature, to illustrate how creators can ensure their work remains relevant and continues to attract new customers over time. He emphasizes the importance of a holistic approach to both the creation and marketing of the work, as well as the need for patience, dedication, and a strong platform of loyal supporters[2][3][4].
In 'Keep Going', Austin Kleon offers ten simple yet profound rules to help creative individuals stay inspired, focused, and true to themselves. The book emphasizes the importance of daily routines, disconnecting from the world to connect with oneself, and finding inspiration in everyday life. It also delves into themes such as the value of tidying up, the importance of fresh air, and the need to leave things better than you found them. The book is filled with motivational quotes, anecdotes, and artwork, making it a unique and inspiring read for anyone looking to sustain their creative journey[1][3][5].