HUNGRY. How Lucky Saint Changed The Alcohol-Free Game In The On-Trade and Won Listings in +5000 Venues Nationwide in 4 Years
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A very-very tall man walks into a bar.
He's selling Alcohol Free Beer.
Barman: “You crazy mate, this is a battle cruiser, a la boozer”
That very-very tall man is my friend, Aaron Duffett
2023 Low to No is all the rage.
2019 - it was nascent, unknown, weird like selling Air Con to Eskimo
After a career at The HEINEKEN Company Diageo Camden Town Brewery
Duff is On Trade Director at Lucky Saint | B Corp™
Duff’s spear headed Lucky Saint’s Growth. His team won listings: Fuller's Brewery, Twickenham Stadium, Soho House & Co, Mitchells & Butlers PLC
and 65 Michelin Star Restaurants
ON THE MENU:
1. How Lucky Saint Sell Incrementality to the On Trade - The Power of the Non-Drinker and it’s Ripple Effect
2. How To Unlock The Chains: Indies >Multi-Regional Groups > National Retail Group - “All are Worth their Weight in Gold”
3. Why Lucky Saint Look Up To Guinness - You’re Only as Good As Your Last Serve
4. Why Food and Drink Brands Must Adopt the 1.9.90 Strategy to SMASH On Trade
Hungry is fed by our utterly-wonderful sponsors: Mackenzie Jone, GS1 and Bowimi.
Mackenzie Jones - the FMCG recruitment specialists.
There’s salacious-yet-superfluous recruiters out there - proper Cowboys. Thank goodness for Billy and Paul. The Good guys.
Loved by brands like Lucky Saint, Candy Kittens, Hunter & Gather, FULFIL. Looking to build out your team? Deeply implore you to reach out to Billy or Paul.
GS1 UK
You’ve set the business up, the website is in development, got the bank account, what’s next? Barcodes! Get the barcodes for your products from GS1 UK from the start and don’t risk going with cheaper alternatives – it’ll cost you in the long run. Enjoy more than just barcodes and get 20% off your first year’s membership with GS1 UK by using the discount code HUNGRY20 at checkout.
www.gs1uk.org/hungry
BOWIMI - Food & Drink Founders and Sales Teams. BOWIMI makes you better at your job and saves you stress, time and improves your bottom line.
- Save time, planning out your sales routes.
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Loved and used daily by Cawston Press, Rude Health, Lucky Saint, Minor Figures, DASH Water. Get 50% off your first 3 months using the code: HUNGRY50%. Click
🤝 Let's Connect!
►Let’s link-up here (https://www.linkedin.com/in/daniel-pope/)
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