The New Generation Entrepreneur Podcast

How To Know When Your Messaging Is Broken & What To Do To Fix It

Sep 24, 2024

Effective messaging is the secret sauce for online entrepreneurs. Discover five signs that indicate your communication is broken and how to fix them. Learn why understanding your audience's real problems is crucial for engagement. The 'that's me effect' highlights the power of relatability in your messaging. Delve into building trust with your audience to boost sales. By the end, you'll be equipped to identify messaging issues and implement solutions, allowing your content to truly resonate and convert.

36:07

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Quick takeaways

Identifying broken messaging often involves recognizing signs such as stagnant sales and ineffective audience engagement despite content quality.

Cultivating trust and clarity in communication is essential to attract the right clients and ensure they understand your unique value.

Deep dives

Signs of Poor Messaging

Several key indicators suggest that your messaging is off as a course creator or online business owner. One significant sign is consistently posting valuable information that fails to engage your audience or lead to sales, indicating an issue with how the message is being conveyed. Another notable sign is when your sales funnels and launch strategies have stagnated despite earlier success, often due to an influx of competitors or a shift in audience awareness. Lastly, if potential clients only recognize your worth after working with you, it's a clear indication that your pre-sale communication needs improvement.

Intro

31min

Crafting Relevant Messaging to Solve Real Problems

4min

Mastering Audience Understanding for Effective Messaging

2min

It doesn’t matter what strategy you use, what platform you own, what content you’re putting out there... if your messaging is off, it won’t fix the problem. But I see this all the time! A course creator's sales plateau so they change from Facebook to Instagram. Or a webinar doesn’t convert, so they change up the content. Instead, you have to go to the root of the problem – your communication and messaging

After working with thousands of students and business owners in my courses, my team and I have noticed 5 signs that your messaging is off. If your sales have plateaued or you're not bringing in sales, don’t miss this episode! Listen in and discover the 5 signs your messaging is off, how to start fixing each one, the three levels of trust your audience needs to buy, and analogies and stories to make sure you know how to use each solution. By the end of this podcast, you’ll be able to diagnose whether or not you have a messaging problem, and if you do, you’ll know how to fix it! Stop switching up the platform you use and the content you share, and take a moment to source where the problem is actually coming from.

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