This Week in Fintech's Podcast Unlocking Embedded Finance Opportunities with Adyen
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Oct 22, 2025 Natalie Wexler, VP at Adyen, and Jamie Kennedy, Payments Manager at Jackrabbit Technologies, discuss the vast $185B opportunity in embedded finance, especially for small and medium businesses. They explore how SaaS platforms can enhance customer experiences with capital products and streamlined payments. The conversation shifts to the role of AI in predicting cash flow and the emerging interest in stablecoins. Additionally, they highlight the transformative impact of embedded finance on customer loyalty and business growth.
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Huge Untapped Embedded Finance Market
- The embedded finance market is a $185B opportunity largely untapped and driven by servicing small and medium businesses.
- Adyen partners with SaaS platforms to deliver payments and financial products at scale to those SMBs.
Reach SMBs Through Their SaaS Platforms
- Partner with SaaS platforms to reach the long tail of small businesses instead of selling direct.
- Integrate payments and financial products into platforms those businesses already trust to scale adoption.
Jackrabbit Built Jackrabbit Pay On Adyen
- Jackrabbit built an embedded payments product, Jackrabbit Pay, on Adyen's platform to serve activity centers.
- They leveraged vertical data to deliver tailored value and early organic adoption.