Understanding the Pinterest algorithm, focusing on user engagement, and hiring out the management of your Pinterest account with Kate Ahl from Simple Pin Media.

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Welcome to episode 436 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Kate Ahl from Simple Pin Media.

How to Find Success on Pinterest in 2024

This is Kate’s sixth (!!!) episode on The Food Blogger Pro Podcast because she is our go-to resource when it comes to all things Pinterest. And there have been a lot of changes to Pinterest in recent years!

Kate is here to explain those changes (sunsetting Idea Pins, evolving algorithms, and the rise of video) and more in this interview. She also shares more about how her team at Simple Pin Media manages Pinterest accounts for food creators (including Pinch of Yum) and what success looks like on Pinterest.

If you’re confused about Pinterest strategy (who isn’t?!) and/or need some motivation to get back into posting on the platform, this is the interview for you!

In this episode, you’ll learn:

• How Pinterest has changed in recent years (hint: video! algorithm!).
• Why you need to focus on user engagement when planning your Pinterest content.
• How the Pinterest algorithm has evolved.
• How to think about brand partnerships on Pinterest.
• Why Idea Pins are no longer a thing (and what the new format looks like).
• How to repurpose Instagram or YouTube content for Pinterest.
• What success looks like for Simple Pin Media when managing a Pinterest account (like Pinch of Yum’s).
• How to track Pinterest analytics in GA4.
• How to hire out the management of your Pinterest account.

Resources:

• Simple Pin Media
• HerPaperRoute
• Rhodium Weekend
• The Simple Pin Podcast
• Pinterest Investor Overview
• Detailed
• Follow Kate on Instagram, Facebook, and LinkedIn
• Join the Food Blogger Pro Podcast Facebook Group

This episode is sponsored by Clariti and Raptive. Learn more about our sponsors at foodbloggerpro.com/sponsors.

Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here.

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.