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The Learn-It-All Podcast

150: Creativity Is The Ultimate Business Advantage (Do This To Get Started) | MaryLou Kayser

Apr 3, 2025
50:40

In a world that’s accelerating towards AI & automation, what sets us apart isn’t speed or scale, it’s creativity.  The biggest myth we’re here to dispel is that creativity is only for artists. That’s a lie. 

In today’s episode, we’re joined by MaryLou Kayser, who has spent the last 30 years as a coach, speaker and thought leader around the power of creativity. 

What You’ll Learn in This Episode 

  • Why creativity is not just “artists” 
  • How to build up your creativity through daily practices 
  • How to practically step out of your comfort zone 
  • How to use AI ethically and powerfully as a creative partner 
  • The “playing your position” framework that helps you improve your life 

Timestamps & Topics 

00:01 – Introduction to MaryLou Kayser 

00:24 – Debunking the myth “I’m not creative” 

02:03 – Why creativity is what makes us human 

05:24 – MaryLou’s “Holy Hour” morning practice 

07:47 – Building trust in yourself through routine 

09:09 – The evolution of self-trust over time 

11:03 – Owning your mistakes as a form of authenticity 

12:26 – Comfort zones, courage, and small experiments 

14:56 – 30-day writing exercise to rewire your brain 

19:06 – AI as fire: dangerous if misused, transformative if harnessed 

22:55 – Addressing writer fear around AI 

25:09 – How to compare AI-generated work to your own 

27:16 – Using AI as a co-writer, not a ghostwriter 

30:18 – Story: Helping her nephew write with his own voice using AI 

32:13 – Learning to ask AI better questions 

33:43 – Is AI a tool or a thought partner? 

36:18 – What is personal agency and why it’s eroding 

38:50 – A personal story: what MaryLou gave away 

41:15 – The meaning behind “Play Your Position” 

44:23 – 11 years of podcasting: how it shaped her growth 

47:44 – Defining legacy and what truly matters 

50:45 – Final thoughts: Believe in yourself, you matter 


Resources Mentioned 


 

Podcast Contact Information: 

Website: www.learnit.com    

Email: podcast@learnit.com   

Follow Damon on LinkedIn and Instagram for more updates. 

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