Justin Flom, a former magician and viral creator, shares his journey from performing magic to mastering social media algorithms. He reveals how 1.4 billion YouTube Shorts views can yield $80,000 versus $3 million for long-form content. Flom emphasizes the importance of prolific content creation, explaining that the algorithm handles visibility, allowing creators to experiment without fear. He also discusses the shift in audience habits, noting that the wealth of human history is just a swipe away, making engagement crucial for success.
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Quick takeaways
Emphasizing audience engagement and watch time boosts content visibility, vital for thriving in social media algorithms.
Creators should embrace experimentation and iterative content development to refine their offerings and enhance viewer connection.
Deep dives
The Power of Experimentation in Content Creation
Success in content creation requires a willingness to experiment and put out work that may not always be polished. Instead of waiting for something to be perfect, creators should embrace the iterative process similar to stand-up comedians, who refine their material through live performances. The ability to test ideas quickly in front of an audience allows creators to gather valuable data on what resonates with viewers. Following this approach has led to significant achievements in content visibility and engagement.
Understanding Social Media Algorithms for Greater Reach
The notion of hacking social media algorithms can be simplified by focusing on viewer engagement, particularly watch time and interaction. By prioritizing content that captivates audiences right from the opening shot, creators can significantly increase the likelihood of their videos being favored by algorithms. The goal is to not only draw viewers in but to also ensure they stay engaged until the end, leading to improved visibility on platforms. This shift in strategy has proven effective, as seen in the remarkable view counts achieved across various content formats.
Monetization Beyond Views: Diverse Revenue Streams
While achieving millions of views can be impressive, it doesn't guarantee substantial income; thus, exploring alternative revenue streams is essential. Creators can leverage brand partnerships, product endorsements, and touring opportunities to turn views into income. For example, short-form content may generate less direct revenue compared to long form, prompting creators to seek collaborative opportunities. Prioritizing and analyzing where the most lucrative returns lie across different platforms can help creators maximize their earnings effectively.
Creator Justin Flom, renowned magician before entering social media, garners billions of online views. A true data analyst, his success lies in his ability to create what the internet likes.
Top 3 Value Bombs
1. 1.4 billion views on YouTube shorts is 80,000 dollars. If it was long form content that would be 3 million dollars estimated. So just by going from short form to long form you increase crazy amounts of money.
2. Be prolific. You don't need to be embarrassed by that content because no one will see it. The algorithm will take care of it and nobody will see it. And if it's good, then it's gonna go far.
3. We've educated our audience to understand the entire wealth of all of human history is 1 swipe away and the algorithm is going to feed you exactly what you want. So they are highly motivated to leave your content.
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