Creator Science #220: If I can stop ONE person from making this mistake, I'll be happy [Voice Memo]
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Oct 25, 2024 The discussion critiques the rapid trend of content creators spreading themselves too thin across multiple social media platforms. It emphasizes the importance of focusing on quality over quantity, prioritizing enduring content, and creating robust backend systems. The aim is to cultivate sustainable audience engagement and maximize impact without the stress of constant overextension.
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Avoid New Platforms
- Resist joining new platforms to focus on existing ones.
- Develop "backend systems" like email lists and automated sequences before expanding.
Perishable vs. Non-Perishable Content
- Social media content is "perishable," losing its value quickly after posting.
- This contrasts with "non-perishable" content that builds value over time.
Newsletter vs. Email Sequences
- Jay Clouse balances writing his newsletter with creating email sequences.
- He recognizes the long-term value of email sequences over ephemeral newsletter content.