Creator Science
#220: If I can stop ONE person from making this mistake, I'll be happy [Voice Memo]
Oct 25, 2024
The discussion critiques the rapid trend of content creators spreading themselves too thin across multiple social media platforms. It emphasizes the importance of focusing on quality over quantity, prioritizing enduring content, and creating robust backend systems. The aim is to cultivate sustainable audience engagement and maximize impact without the stress of constant overextension.
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Quick takeaways
- Diversifying across multiple social media platforms can dilute a creator's focus and creative energy, hindering their overall productivity.
- Investing in non-perishable content like email sequences and newsletters is vital for sustained engagement and long-term success as a creator.
Deep dives
The Challenges of Expanding to New Platforms
Creators are often tempted to join multiple social media platforms while already having established their presence on one or more. However, this can lead to the dilution of creative energy and focus, as each platform demands continuous content generation. Content on social media is typically perishable, meaning it has a short shelf life and loses its impact quickly, often within days. For instance, videos created for Instagram may engage for a limited time, unlike a YouTube video that can continue to garner views and revenue long after its initial release.
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