On the latest episode of the SaaS Revolution Show, we host Marta Sjögren, Partner at Northzone, one of Europe’s oldest VC companies. Having been around for a few decades, Northzone has had a chance to put bets on many companies that are now bright tech superstars. Many of them are SaaS. Trustpilot, StepStone and HappyOrNot are just a few notable examples.

Marta has been with Northzone for almost 6 years. In the conversation, Marta covers a lot of the valuable lessons that lay in Spotify’s story that can be applied to B2B companies, from fundraising to pricing, packaging and scaling.

Listen on to hear:

• What it means to be a "Born Global" company and how the home market should be used
• Key lessons from Spotify’s pricing and packaging
• The secret to scaling successfully as Spotify

At SaaStock on Tour Helsinki, Marta will host a fireside chat with the CEO of HappyOrNot, one of her portfolio companies. They will talk about the fascinating story in building a Hardware-first SaaS company. On the day, she will be joined by a roster of exciting speakers such as David Cancel, CEO of Drift, Joyce Liu, Principal at Dawn Capital and Steli Efti, CEO of Close.io among others. Join them on May 23rd https://www.saastock.com/ontour/city/helsinki

Check out the other ways SaaStock is serving SaaS founders

🇺🇸 SaaStock USA 2025: 13-15 May 2025 | Austin, Texas. Connect, learn and thrive at the leading conference for B2B SaaS Founders, Operators and Investors from Pre-Seed to Series C. (https://ti.to/saastock/saastock-usa-2025)

🇮🇪 SaaStock Europe 2025: 12-14 October 2025 | Dublin, Ireland. "The best SaaS conference for founders, execs & investors in Europe, period." - Christoph Janz, Partner, Point Nine. (https://share.hsforms.com/1FbUpCXpJT8um3MehUUYcAg3upof)

🤝 SaaStock Founder Membership: A private members group of B2B SaaS founders between $100K - $10M ARR who are committed to growth and helping others (https://www.saastock.com/founder-membership/)

🌎 SaaStock Local: Monthly meet-ups in cities all around the world, bringing together SaaS enthusiasts and experts to discuss the most pressing topics in SaaS (https://local.saastock.com/home)