Why Every Big Rebrand Is Just Corporate Gaslighting - Brand Strategist Beatrice Gutknecht

Making some BADASS LinkedIn Video content today... someone who lives and breathes 'Badassery', Beatrice Gutknecht.a branding specialist and the mastermind behind Badassery by B.Together, we dive deep into:✅ The world of branding✅ Exploring why most rebrands end up being flops✅ How to avoid the pitfalls that lead to failure. If you're looking to create a brand that people will remember and connect with, this episode is packed with valuable tips and strategies.Don't miss out on this opportunity to learn from one of the best in the business!-----Go Connect with Beatrice!➡️ https://www.linkedin.com/in/beatricegutknecht/-----Want to learn more about Video on Easy Mode?Come connect with your boy!➡️ https://www.linkedin.com/in/dannydelvecchio/-----Chapters:00:00:00 - Let's Make a LinkedIn Video With Beatrice Gutknecht00:01:04 - The Story Behind the Kangaroo Logo00:02:57 - The Concept of 'Badassery'00:04:50 - The Problem with Rebrands00:06:57 - The HBO Rebrand Controversy00:09:49 - The Power of Nostalgia and Pop Culture in Branding00:14:00 - How to Incorporate Pop Culture into Client Brands00:15:51 - Incorporating Pop Culture into Brand Strategy00:17:15 - The Devil Wears Prada as a Branding Example00:18:50 - Understanding Your Audience for Effective Branding00:20:12 - Potential for Future Collaborations00:20:54 - Matilda as a Bookkeeper: A Branding Concept00:21:50 - Conclusion and Contact Information#linkedinvideo

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