A Product Market Fit Show | Startup Podcast for Founders He launched an Uber competitor with just $3,000—& grew to $20M in revenue in 7 years. | Cody Ruberto, Founder of Uride
Sep 30, 2024
Cody Ruberto, founder of Uride, launched a ride-share business with just $3,000, targeting small towns where giants like Uber and Lyft didn't operate. He shares how he grew his venture to over $20M in annual revenue while facing near-bankruptcy during COVID-19. Cody reveals the importance of outstanding customer service for word-of-mouth growth and how to navigate unexpected financial crises. His innovative strategies and community-focused approach highlight that even in a competitive market, you can thrive with creativity and resilience.
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Uride's Origin Story
- Cody Ruberto, unfamiliar with venture capital or startups, launched Uride in his small hometown of Thunder Bay, Canada.
- His motivation stemmed from witnessing people stranded due to limited transportation options, especially concerning impaired driving risks.
Impaired Driving Insight
- Impaired driving fatalities in small towns are significantly higher than in larger cities.
- This disparity highlights the crucial need for reliable transportation options in underserved communities.
Early Legal Hurdles
- Initially, Uride's ride-sharing model was legally restricted.
- Ruberto's attempt to partner with Operation Red Nose, a designated driver service, was rejected.