183: Your Best Marketing Focus for 2022 (with Megan Hargroder)

If you want to get better clients, consistently, and cost-effectively, you need to focus on this one thing above all else in the coming year. 

Megan Hargroder joins Ernie to delve into the thing that will make the best impact on your marketing efforts if you focus on it, and do so consistently.

Show Notes

• The ONE Thing: The Surprisingly Simple Truth About Extraordinary Results, by Gary Keller (book about the power of hyperfocus)
• Building a StoryBrand: Clarify Your Message So Customers Will Listen, by Don Miller (about story-powered marketing)
• The Art of Rhetoric, by Aristotle (the original work on the key elements of persuasion)
• Episode 177: Building a Better Biography (with Megan Hargroder)
• The Importance of Meeting Earnest (This American Life segment by Jeanne Darst)

General Resources

• The 80/20 Principle (my email newsletter)
• The 5 Pillars of a Tech-Powered Law Practice
• The Inner Circle (an online community for law firm owners)

Thanks to Our Sponsors

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EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world. Find out more at EmeraldCity Pro