060 - Global Perspectives, Local Realities: Can Channel Programs Ever Find the Right Balance?

One global strategy to guide them all, right? FALSE. 

Asking both Channel Heads to Program managers, are you sacrificing the unique spice of local markets for the bland convenience of global strategies? Join us in this episode as we spill the tea on the heated debate, revealing the secrets, struggles, and maybe a few scandals behind the scenes.

Alex and Rick dive deep into the controversy of global dominance versus local flair in channel management as they compare the US and European ways of working, peculiarities and why it’s important to build top down, and bottom up, simultaneously. How does this blueprint make sense?  

We underline the importance of a long-term vision in building and scaling programs, blending it with short-term feedback. The duo then take you through the battleground where global and regional perspectives often clash, as they unravel channel programs that work universally yet resonate locally. As they delve into the trenches of distribution in Europe and the US, the devil in the details – language and customization. 

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