Ten To One Rum Founder Marc-Kwesi Farrell Talks UK Launch

Marc-Kwesi Farrell, founder and CEO of Ten to One Rum, shares his mission to redefine rum's image beyond old stereotypes. He discusses the challenges and opportunities for Black-owned businesses during his UK expansion, coinciding with Black History Month. Farrell emphasizes the power of authentic storytelling in reshaping perceptions of Caribbean culture and the importance of representation. Drawing from his experience at Starbucks, he reflects on racial inclusivity and corporate responsibility while offering exciting insights into enjoying unique Caribbean rum blends.