The Duct Tape Marketing Podcast Building a Business That Runs Without You
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Sep 17, 2025 Dr. Sabrina Starling, founder of Tap the Potential, shares her expertise on building businesses that thrive without the owner's constant presence. She discusses the importance of shifting your mindset to enable growth and effective delegation. Sabrina introduces her unique ‘$10K Hour’ framework to prioritize high-value activities and emphasizes the significance of planning for legacy and succession. Her personal resilience story adds depth to her practical advice on creating lasting systems and empowering future leaders.
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Mindset Drives Possibility
- Mindset is the primary barrier that keeps owners stuck and prevents delegation.
- Reframe "I can't" into questions like "What can I?" to open possibilities.
Personal Loss Forced Rapid Delegation
- Sabrina's husband died unexpectedly and she had to step away fully from the business for six weeks.
- Her team member Melissa stepped into hosting the podcast and grew listenership while Sabrina recovered.
Plan Succession In Short Cycles
- Start succession planning based on the near-term (1–2 years) rather than trying to solve decades ahead.
- Schedule biennial reviews to update estate and succession plans as circumstances change.