How I Built This with Guy Raz

HIBT Lab! Hevesh5: Lily Hevesh

Apr 27, 2023

Lily Hevesh, a Domino artist and YouTuber known for her stunning creations on her channel Hevesh5, shares her journey from a young hobbyist to a viral sensation with nearly 4 million subscribers. She discusses creating intricate domino designs, the challenges of filmmaking, and her ambition to launch a precision-engineered line of dominoes. Lily reflects on the importance of prioritizing her craft over business goals and reveals her experiences judging the Domino Challenge TV show, all while navigating the complexities of YouTube revenue.

41:54

Episode guests

Lily Hevesh

AI Chapters

Episode notes

Intro

3min

From Lego to Domino Art

11min

From Hobbyist to Renowned Domino Artist: A Creative Journey

4min

Building Dreams: The Domino Journey

13min

Building a Domino Empire: Precision and Passion

4min

The Precision Craft of Domino Manufacturing

2min

Behind the Scenes of Domino Challenge and YouTube Revenue Strategies

2min

Scaling Domino Art: Opportunities and Challenges

6min

The Joy of Sustainable Business and Collaboration

2min

Lily Hevesh never could have imagined that the videos of domino tricks she started posting for fun at 10 years old would eventually evolve into a thriving business.

Fast forward to today and Lily’s YouTube channel, Hevesh5, has almost 4 million subscribers. Her videos, which showcase the toppling of countless intricately designed domino setups, have more than a billion views and counting...

This week on How I Built This Lab, Lily recalls her path to becoming one of the best-known domino artists in the world. Plus, more on Lily’s recent expansion beyond digital creation — launching her own line of dominoes and starting her own agency to take on large-scale domino projects. Also, Lily explains why she will prioritize her craft over business objectives as she looks to the future.

This episode was produced by Sam Paulson and edited by John Isabella, with music by Sam Paulson and Ramtin Arablouei. Our audio engineer was Neal Rauch.

You can follow HIBT on Twitter & Instagram, and email us at hibt@id.wondery.com.

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