Building a Marketable Brand & Running Campaigns for a Brand That Lasts

If you want to build a successful brand that lasts, but you don't know where to start, John is here to help!

In this episode, John talks about branding- how you can build a marketable brand, and how you can use brand campaigns and other methods of advertising to create an effective marketing strategy.

Watch this video to learn more about:

- Building a brand

- How you can identify the campaigns that can work for your brand

- Running Google Ads campaigns for brand awareness

- Understanding the marketing funnel and what campaign types work best for each level

Related resources:

The Top Down Funnel & Mastering Google Ads With Kasim Aslam And John Moran Of Solutions 8: https://www.digitalmarketer.com/podca...

The Bottom-Up Funnel by Solutions 8: https://youtu.be/PJVL2Fq7x0k

The Importance of Brand Campaigns With Performance Max: https://sol8.com/brand-campaigns-with...

5 Key Advantages to Bidding on Brand Keywords: https://sol8.com/5-key-advantages-to-...

0:00 Intro

0:39 Building a Marketable Brand & Running Campaigns for a Brand That Lasts

3:41 The bottom-up funnel

9:06 Do you need to move up the funnel?

12:57 Moving up to the middle of the funnel

17:04 Work with the best Google Ads agency on the planet

18:01 Campaign types for each level of the marketing funnel

Catch Glen and John LIVE every Friday at 1 PM PT as they answer everything you want to know about Google Ads.

Join this channel to get access to perks, including the Live Q&A member chat: https://www.youtube.com/channel/UCKuk...

This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/

🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8

https://youtu.be/_mOv9_qrtpg

https://youtu.be/syadgcDVntU

Want to learn more about Google Ads Performance Max? Here's the link to all our PMax guide videos:

https://youtube.com/playlist?list=PLp...

🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw

🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:

https://youtu.be/9TziUBrF_hs

Apply here: https://sol8.com/apply/

💯The Ultimate Guide to Google Ads for Lead Generation:

https://sol8.com/google-ads-lead-gene...

🛒 Everything you need to know about Google Ads for eCommerce:

https://sol8.com/google-ads-for-ecomm...

🧲 The only guide you’ll ever need for Google Ads for YouTube:

https://sol8.com/google-ads-for-youtube/

👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/

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Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here: https://www.youtube.com/channel/UCKuk...

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👉 Want to become a Google Ads expert?

We've demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!

Learn how to build, launch and manage high-performing Google Ads campaigns in our STEP-BY-STEP Google Ads Course: 👉 https://youvsgoogle.com/

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Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies.

Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.

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🐦 Follow Kasim on Twitter: https://twitter.com/kasimaslam

⬇️️ You can find us here ⬇️️:

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