Growing to 42 Million Users: Audiomack's Growth Playbook | Charlie Kaplan, VP of Product (Audiomack)

Today, we’re talking with Charlie Kaplan, VP of Product at Audiomack about Product Market Fit and how to tell if you’ve got it or not

In this episode, we discuss:

• How he drove 50x user growth at Cymbal, and why that still didn’t matter because they lacked strong fit
• The story of how he launched Audiomack’s product org and scaled to 42M MAUs, on the back of strong product market fit
• How he transformed failed features into new revenue streams—helping Audiomack grow into a platform big enough to host Taylor Swift, Kendrick Lamar, and more

Links

LinkedIn: https://www.linkedin.com/in/charliekaplan/
Audiomack: https://audiomack.com/

Resources

The Lean Startup, by Eric Rise: https://theleanstartup.com/

Chapters

00:00 Introduction
05:23 The Rise and Fall of Cymbal
13:12 Lessons Learned and the Birth of Audio Mac
16:54 Finding Product Market Fit at Audio Mac
28:40 Innovative Growth Strategies and Experiments
35:11 Outro

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Special Guest: Charlie Kaplan.