Outbound Kitchen - B2B Sales Podcast
[GREATEST HITS] OK3: How to use Perplexity AI for outbound and account research
Mar 30, 2025
Unlock the secrets of efficient research with Perplexity AI! Discover why it's a better choice than GPT or Google for B2B outbound strategies. Learn practical tips and common pitfalls when using this tool. Dive into real-world examples, like researching private companies and the nuances of analyzing public firms. Enhance your account planning and prospect engagement with cutting-edge techniques that streamline your sales approach.
22:34
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Quick takeaways
- Perplexity AI enhances outbound account research by delivering real-time insights from multiple sources in mere seconds.
- While effective for research, Perplexity AI requires users to curate relevant data for personalized outreach, especially when online presence varies.
Deep dives
Leveraging Perplexity AI for Efficient Outreach
Using Perplexity AI can significantly streamline the research process for outreach, providing real-time information that is essential for understanding potential clients quickly. Unlike other tools, Perplexity can analyze multiple sources simultaneously, ensuring that relevant insights are gathered in seconds, rather than the hours typically required for in-depth research. This efficiency allows users to focus on crafting personalized outreach rather than spending excessive time on information gathering. For example, the speaker notes that with Perplexity, they can create detailed account plans by entering specific prompts related to a company's structure and market challenges.
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