How To Create The Best Brand Message For Your Business with Xindi Soh of By Xindi

May 9, 2023

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Over the course of her business, Xindi has had to confront herself and get a grasp on who she is, what she stands for, and what she wants. But the ride hasn’t always been what she was expecting. Now she preaches leaning into the hard stuff and believing in yourself, and it seems to be working out well for her.

In today’s episode, we sit down with Xindi Soh, founder and CEO of By Xindi, a studio offering a complete brand messaging and marketing transformation. She shares advice on creating a brand message, advice for new CEOs, her thoughts on social media and marketing, and so much more.

“I feel like that makes a huge difference when you approach marketing from a place where you truly want to express what you are passionate about, rather than saying something for the sake of selling. - Xindi Soh

This week on Startups in Stilettos:

Xindi explains what a brand message is and gives advice on how to find your brand message (2:31)
Xindi shares what she didn’t know before going into business (7:17)
Xindi gives advice to new CEOs (9:08)
Xindi talks about her biggest wins (10:51)
Xindi weighs in on social media and its impact on marketing (15:46)
Jess shares the relatable moment that has her bummed (18:14)

Resources Mentioned:

Notion
Canva

Our Favorite Quotes:

“I feel like your brand message will evolve with you as a business owner, as well, like as humans, we're constantly growing.” - Xindi Soh
“I think you are your biggest asset, for sure.” - Xindi Soh
“But when you said the part about not wanting to navigate, that is where I would say to lean into that, navigate that more, discover that more, because whatever you're avoiding is ultimately what's gonna, like, help you hit the next level with what's going to help you break through.” - Xindi Soh

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