The Art of Online Business 3x ROAS from a Photographer’s $27 Low-Ticket Offer Facebook Ads Funnel Featuring Brooklyn Grotte
Jun 9, 2025
Brooklyn Grotte, a luxury photographer and business coach, reveals how she transformed her photography business with a $27 low-ticket offer funnel that boasts a 3x return on ad spend through Facebook Ads. She shares valuable insights on crafting enticing offers, efficiently managing ad spend, and the significance of testing creatives. Brooklyn emphasizes a sustainable growth approach, leveraging her experiences to help other photographers achieve success. Her practical tips and strategies make this discussion a treasure trove for aspiring entrepreneurs!
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From $200 Sessions to Growth
- Brooklyn started as a photographer charging $200 per session and spending 15 hours per client.
- She experienced very low hourly earnings initially before raising prices and diversifying her services.
Test Ads with Traffic Campaigns
- Run ads to build leads cheaply before scaling sales-focused ads.
- Test creatives with traffic ads first to find what works before sales.
Failed $147 Offer to $27 Success
- Brooklyn initially ran ads to a $147 low-ticket offer and $997 upsell but lost money.
- She then switched to $27 offers that were easier to sell and gained traction.