The Roofing Operating System Podcast: America’s Top-Rated Podcast for Roofing Software & Scalable Growth #20 - The Proven Content Strategy Smart Roofers Use to Grow from $500K to $3M
Want to grow your roofing business without slashing prices or burning through ad spend? Start here.
In this high-impact episode of The Roofing Operating System Podcast, host Nick Peret (Founder of Better Boss) sits down with Cole Haynes, co-founder of Escalade Roofing, to unpack the content strategy and brand playbook that helped take their company from $500K to over $3M in annual revenue—in just two years.
Cole shares how faith, family, and intentional content creation helped position Escalade as a trusted brand in their market—without relying on gimmicks or discounts. From building a magnetic brand message to showing up authentically on camera, this episode gives you the tools to grow with content that actually converts.
💡 What You’ll Learn:✅ The exact video and content strategy that drove Escalade Roofing’s growth
✅ How to build trust online without feeling like a salesman
✅ Why consistency > virality when building a brand that scales
✅ How Cole leverages personal values (faith, fitness, family) to attract top talent and ideal clients
✅ Real-world tips on scripting, filming, and launching content—without being “perfect”
✅ How to use content to position your company as the obvious choice in your market
00:00 Meet Cole Haynes – The Content-Driven Growth Story
00:23 From $500K to $3M in Just 2 Years
02:52 Starting with Nothing but Belief and a Camera
07:06 The Role of Content in Branding and Referrals
13:40 Sales, Systems & Showing Up Authentically
21:51 Family Business Dynamics & Faith-Based Leadership
26:08 Culture, Profit Sharing & Social Proof
32:03 How Consistent Content Builds Market Authority
42:23 Storytelling, Morning Habits & Staying Grounded
49:14 The Mindset Behind “Embrace the Suck”
51:31 Final Advice for Contractors Who Want to Scale
54:05 Legacy, Purpose & the Power of Showing Up
Better Boss — The Operating System for Roofing Contractors Who Want to Grow with Clarity, Lead with Purpose, and Scale With Systems.
🌐 Learn More About Escalade Roofing: 📅 Want to Create a Roofing Brand That Grows With Every Post?Book your FREE Roofing Growth Audit and get a $1,500 strategy session to turn your content into customers—without ads or overwhelm.
👉 https://mybetterboss.ai/free-roofing-growth-audit
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💥 That’s a wrap on another episode of The Roofing Operating System™—America’s top-rated podcast for roofing software and scalable growth.
If today’s insights sparked just one idea to scale smarter or grow faster, imagine what a full strategy could do for your business.
👉 Head to mybetterboss.ai to access free tools, book a discovery call, or explore systems trusted by top roofing companies nationwide.
Don’t forget to follow the show, leave a 5-star review, and share it with another roofer ready to level up.
Until next time—build better, lead stronger, and scale like a boss.