Y Combinator Startup Podcast

How To Convert Customers With Cold Emails with Aaron Epstein | Startup School

45 snips
Nov 16, 2024
Aaron Epstein, a Group Partner at Y Combinator, shares invaluable insights on mastering cold emails for startups. He delves into the key elements that make cold outreach successful, such as the importance of personalization and compelling subject lines. Aaron discusses the conversion funnel process, highlighting how targeted and tracked emails can significantly improve results. He emphasizes adapting strategies based on industry and recipient preferences, ensuring cold emails cut through the noise and convert potential customers effectively.
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ADVICE

Warm Intro Hack

  • Get warm intros for higher conversion rates.
  • Use LinkedIn, alumni networks, and personal contacts.
ADVICE

Mapping Your Funnel

  • Map your funnel by working backward from your goal (e.g., one new customer).
  • Calculate conversion rates at each step: emails sent, opens, responses, demos, conversions.
ADVICE

Manual First, Automate Later

  • Start with manual, personalized emails to learn what works.
  • Track and measure conversion rates to identify areas for improvement.
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