Y Combinator Startup Podcast
How To Convert Customers With Cold Emails with Aaron Epstein | Startup School
Nov 16, 2024
Aaron Epstein, a Group Partner at Y Combinator, shares invaluable insights on mastering cold emails for startups. He delves into the key elements that make cold outreach successful, such as the importance of personalization and compelling subject lines. Aaron discusses the conversion funnel process, highlighting how targeted and tracked emails can significantly improve results. He emphasizes adapting strategies based on industry and recipient preferences, ensuring cold emails cut through the noise and convert potential customers effectively.
32:45
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Quick takeaways
- Warm introductions significantly improve email response rates, often leading to conversion rates two to three times higher than cold emails.
- Effective cold emailing requires a structured approach, including targeted messaging and adherence to seven core principles to maximize engagement.
Deep dives
The Power of Warm Introductions
Getting a warm introduction is identified as the most effective method for improving email response rates. Utilizing personal networks, including friends, former colleagues, and alumni connections, can significantly increase the likelihood of receiving responses to outreach emails. When compared to cold emails, warm introductions can lead to conversion rates two to three times higher. However, it’s important to recognize that not every situation will allow for warm introductions, necessitating effective strategies for cold emailing as well.
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