S3 EP01 How Tactical Electric Turned Options into Big Outcomes with Sherman Hatley

What if the very thing holding your business back isn’t your leads, your pricing, or your people but your refusal to move before it's perfect?

In this powerful episode, we sit down with Sherman Hatley, founder of Tactical Electric. Sherman gets real about what it takes to scale fast from learning emotional intelligence, hiring the right team, offering premium service options, and shifting from order-taker to general contractor mindset.

This isn’t a story of overnight success. It’s the real cost of going all in of being present over perfect and replacing guesswork with system.

Whether you’re a tradesperson, business owner, or leader, this one is packed with wisdom on leadership, resilience, and service-based sales.

💡 What You’ll Learn:

• The moment Sherman realized options-based selling could 10x revenue
• How one cold-call turned into a $90K solar project
• Why turnkey service wins over DIY customers
• The role of CSRs and how they’re a growth multiplier
• What Sherman would tell his past self about partnerships and people
• How the Service Loop Method redefined his whole business approach
• The community support that kept him going through burnout

 ⚡️Featured Guest:

Sherman Hatley, Founder, Tactical Electric

Veteran and Leader. Known for his all-in approach, authenticity, and results-driven mindset.

🌐 Website: https://tacticalelectrical.com/ 

📧 Email: sherman@tacticalelectrical.com 

📞 Call: 208-901-8568 

🔗 Resources:

⚡️Take your electrical service business to the next level!

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⚡️Podcast Powered by Duromax Generators.

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📧 Email: jesse@duromaxpower.com

🌐 Website: www.duromaxpower.com

📞 Call: 909-490-5789

⚡️Jump into the Million Dollar Electrician Community and connect with real business-minded sparkies! https://www.facebook.com/groups/844859526389567

⚡️If you are an electrician looking for trade-specific business training in pricing, options, sales, attraction, and marketing strategies, Then our Loop Method is your answer!

⚡️Join us and learn how to serve and earn at the highest level. 

TIMESTAMPS:

 00:00 Sherman's Moment of Doubt: Am I Doing the Right Thing?

00:27 Present Over Perfect: Growth Through Imperfection

01:21 Welcome to Season 3: A New Chapter Begins

02:24 Sherman’s Team growth in One Year

04:06 The $300K Month: Options Changed Everything

05:21 The $90K Win: A Solar Project Born from Options 

13:39 Becoming the GC: Taking Back Project Control 

16:19 Stop Diagnosing While Driving: The Danger of Assumptions 

19:14 Why Sherman Booked the Call: A Lack of Process 

23:46 It’s Not Technical, It’s Emotional Intelligence 

26:04 Small Adds, Big Impact: Aha Moments from Options 

33:36 From Small Call to $16K Sale: Walkthrough of a Win 

40:14 The Right People in the Right Seats 

43:42 Resilience Over Perfection: What It Really Takes 

51:52 Advice to New Electricians: Know Your Why 

57:40 If I Could Start Over: Lessons from Founding Tactical 

1:02:35 Closin