Is stress always the enemy? Not according to Coach Matt. Discover the upside of stress by understanding the difference between overwhelming distress and motivating eustress.

Learn how eustress stimulates BDNF (Brain-Derived Neurotrophic Factor) to support memory and adaptability while activating your Prefrontal Cortex for better decision-making.

This episode reveals five practical ways to harness "good stress", from cold plunges and fitness challenges to public commitments, to sharpen your cognitive function, build resilience, and fuel a high-performance alcohol-free life.

Download my FREE guide: The Alcohol Freedom Formula For Over 30s Entrepreneurs & High Performers: https://social.alcoholfreelifestyle.com/podcast

★ - Learn more about Project 90: www.alcoholfreelifestyle.com/Project90

★ - (Accountability & Support) Speak verbally to a certified Alcohol-Free Lifestyle coach to see if, or how, we could support you having a better relationship with alcohol: https://www.alcoholfreelifestyle.com/schedule

★ - The wait is over – My new book "CLEAR" is now available. Get your copy here: https://www.alcoholfreelifestyle.com/clear

Eustress: How to Harness "Good Stress" to Build Resilience and Sharpness With Coach Matt