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The AI in Business Podcast
Generative AI Approaches for eCommerce and Retail Fraud - with Srihari Govindarajan of Paypal
Nov 15, 2023
17:57
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Srihari Govindarajan, Senior Director of Finance Transformation at PayPal, discusses how PayPal approaches fraud and policy abuse using generative AI. The episode explores the end-to-end process of a transaction in eCommerce, challenges of international fraud prevention, and the practical impact of leveraging generative AI. It also emphasizes the significance of data quality, governance, bias, fairness, trust, and transparency in AI initiatives.
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Quick takeaways
- PayPal uses a bespoke version of GPT called fraud GPT to preemptively detect and mitigate potential fraud in multiple touch points of transactions.
- Leaders must prioritize data quality and governance to ensure the success, trustworthiness, and fairness of AI initiatives in fighting fraud challenges.
Deep dives
Challenges of Finance Leadership Since COVID
The shift to digital due to the COVID pandemic has brought new challenges for finance leaders, including fraud and policy abuse. With multiple touch points in transactions, such as banks, payment processors, and user information, finance leaders need to ensure data security and a secure transaction process. They also need to handle bias and fairness when applying AI in transactions, especially with the increase in online purchases and different regulations internationally.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode