The Ultimate Landscape CEO - Jeffrey Scott The Innovative Spirit of Granum (LMN, Greenius and Single Ops) with new CEO Mark Sedgley
Jan 22, 2026
Join Mark Sedgley, CEO of Granum, a software executive with a knack for scaling SaaS businesses in the green industry. He shares his entrepreneurial journey from mowing lawns to leading Granum's innovative platforms. The podcast delves into the unique complexities of landscaping operations, the critical need for healthcare training, and the evolution of Greenius as a marketplace connecting technicians with employers. Mark also discusses the future of AI integration in landscaping and his ambitious vision for Granum to become synonymous with the industry.
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From Lawn Mower To Software CEO
- Mark Sedgley started by knocking on doors with a mower and weed whacker as a teenager and later launched an English school in Krakow during a visa delay.
- Those early hustles taught him entrepreneurship and set the stage for a software career building member-focused platforms.
Tree Care Market Limits Growth
- The tree care market is small and highly fragmented with many micro operators, making pure tree-care software growth limited.
- Mark used that realization to acquire LMN and focus on the larger landscape market for scale.
Rebuild Learning Platforms For Timing
- Treat learning platforms as strategic assets and time market fit carefully when investing in education tech.
- Rebuild Greenius iteratively and relaunch with content that aligns to rising demand for workforce training.