In this episode, Jeffrey Scott sits down with Mark Sedley, CEO of Granum, the parent company behind LMN, SingleOps, and Greenius, to explore his entrepreneurial journey and bold vision for the green industry. From knocking on doors as a teenager to leading software platforms serving landscaping and tree care businesses, Mark shares how his background shaped his leadership style, why landscaping is harder than running a software company, and how technology, education, and labor solutions must evolve together. The conversation dives deep into industry fragmentation, the growing complexity of landscape operations, and why training, middle management development, and workforce empowerment are critical for the future of the green industry.
Key Takeaways
Entrepreneurial mindset vs. caretaker leadership
Why landscaping operations are uniquely complex
Tree care vs. landscape market dynamics
Software consolidation vs. organic growth
The role of education and middle management training
Greenius’ evolution into a labor and learning marketplace
Solving the green industry’s labor and skills gap
Lessons from scaling and exiting software companies
The post The Innovative Spirit of Granum (LMN, Greenius and Single Ops) with new CEO Mark Sedgley appeared first on Jeffrey Scott.
