Kiss My Aesthetic Podcast 213. Diversify Your Creative Business with Pandr Design
May 6, 2025
36:12
Ready to ditch the starving artist trope and paint your own path to creative success? From charging what you’re worth, to calling out sneaky art competitions, and navigating the wild world of social media—Michelle and Phoebe break it all down. Pull back the curtain on the business of murals, how Phoebe cold-pitches her way to projects, and why she’s over playing nice with companies running “for exposure” contests. Plus, hear the hot takes and honest realities of building a creative career in late stage capitalism.
Phoebe Nelson is a San Diego-based muralist, designer, and founder of Pandr Design Co. With a decade of experience painting large-scale murals across the globe, Phoebe is known for transforming blank walls into bold, colorful works of art that reflect community, brand identity, and joy. Through her work, she champions public art accessibility and empowers other creatives by sharing her business knowledge and mural expertise. ------------------------ In today's episode, we cover the following:
- Phoebe's journey as a muralist and graphic designer
- Diversifying creative income and business offerings
- Artist education and community support
- Issues in creative communities: free work and competition
- Project alignment and client selection
- Business risk in social media
- Alternative marketing strategies
- Cold emailing and direct outreach
- Manifestation and future goals