S4 ep10: Why 90% Of Marketing Decisions Are Reversible with Ran Avrahamy, CMO AppsFlyer

What happens when you give a marketer full creative freedom, a food truck, and no permit? You get a marketing lesson you’ll never forget.

In this episode of That’s What I Call Marketing, I’m joined by Ran Avrahamy, Chief Marketing Officer at AppsFlyer, who shares the wild journey of building a global brand—from a 13-person startup to a team of over 100 marketers across 20+ countries.

We talk about:

• Why there’s no playbook for marketing success—and why that’s a good thing
• The power of creative risk-taking (including his near-arrest in San Francisco)
• How to build culture that scales without turning boring
• The constant tension between global brand consistency and local market relevance
• His simple but powerful decision-making lens: “Is it reversible?”
• And how his team is actually using AI—beyond the buzzwords

Ran also opens up about the real challenges of leadership, keeping fun in the process, and why marketers need to embrace chaos, not fear it.

If you're navigating brand-building, scaling teams, or just trying to figure out what the hell to do next—this episode is full of useful, human, honest insight.

🔗 Follow, rate, review and share with the marketers in your life.

📬 Want to work with That’s What I Call Marketing? Sponsorship enquiries: LinkedIn @ConorByrne

#MarketingPodcast #AppsFlyer #B2BMarketing #MarketingLeadership #AIInMarketing #BrandBuilding #CMO

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