Travis Makes Money Make Money on Social Media | Pokimane Breaks Down Highest Earning Platforms
Sep 18, 2025
Pokimane reveals the surprising income potential of TikTok, Instagram, Twitch, and YouTube, naming YouTube the top earner. The hosts discuss how viral fame often masks the real effort behind sustainable income, emphasizing the importance of building backend monetization strategies. Creators like those behind Sour Strips demonstrate how turning an audience into a business can lead to significant financial success. They warn against the pitfalls of meme coins and quick schemes, advocating for real products as the key to lasting wealth.
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YouTube Wins For Long-Term Income
- YouTube pays best long-term because content acts as a lasting asset with higher ad rates.
- TikTok and short-form platforms often deliver attention but not comparable sustained income.
Turn Attention Into A Business
- Build a backend business or product so attention converts to durable income.
- Use content as marketing rather than relying solely on platform payouts.
Followers Don’t Equal Wealth
- Large follower counts rarely equal big income without products or high conversion to memberships.
- Typical creators with hundreds of thousands of followers may earn only modest monthly income plus freebies.