Business Wars Cereal Wars - A Divine Mission | 1
Jul 15, 2019
Explore the late 1800s as America battles a bellyache epidemic, leading Dr. John Harvey Kellogg to revolutionize breakfast with ready-to-eat cereal. Discover how his ethical stance clashes with a former patient who sees dollar signs. Witness the dramatic brotherly conflict between Kellogg and his ambitious younger brother Will, further complicated by a devastating fire at their sanitarium. This historical tale dives deep into the health trends that shaped the cereal industry and the moral dilemmas of success.
AI Snips
Chapters
Transcript
Episode notes
A Divine Mission for Cereal
- Sister Ellen White, a Seventh-day Adventist prophet, visited a health resort offering granula, an early cold cereal.
- Inspired by a vision, she decided to build a similar sanatorium in Battle Creek, sponsoring John Harvey Kellogg's medical education.
Post's Sanitarium Experience
- Charles Post, a patient at the Battle Creek Sanitarium, was treated by Dr. Kellogg for a nervous breakdown.
- Post's stay exposed him to health treatments like granola, enemas, and Minute Brew, a coffee substitute.
Post's Entrepreneurial Spirit
- After leaving the sanitarium, Post recovered and opened his own health resort, incorporating Dr. Kellogg's recipes.
- He proposed marketing Minute Brew nationally, but Dr. Kellogg refused, leading Post to create his own coffee substitute.