S2E11: The Future of Sportswear, Unlocking The Future of Your Brand + Shifts in Tech Capability

Welcome to Label Sessions Presents... the podcast bringing you what you need to know right now if you want to lead change at work, and introducing you to the leaders from the world's leading innovation expert network.

This week, join Nick Sherrard and Fuzlin Esau of Label Sessions alongside leaders Rob Andrews, Rachid Gado + Javier Bargas to showcase their stories as well as delve into the latest innovation in business, tech, sustainability, and more.

For the full list of stories mentioned in this episode check out:

1. Could the future of sportswear look very different?

Nike have teamed up with Skims to create NikeSkims – a brand that “merges NIKE, Inc.’s world-class approach to advanced innovation, sport science and athlete insights with SKIMS’ obsession for the female form and pioneering pursuit of solutions for every body.”

Allbirds have launched a zero carbon shoe.

How could sportswear as a category change in the future?

https://about.nike.com/en/newsroom/releases/nikeskims-official-announcement?utm_source=news.tboypod.com&utm_medium=newsletter&utm_campaign=the-pop-biz-news-club-4-2-18-25&_bhlid=cff1b35cfe20667b3a96666aa739cd1fc288727c

https://www.retaildive.com/news/allbirds-zero-carbon-moonshot-shoe-publicly-available-purchase/739273/?utm_source=news.tboypod.com&utm_medium=newsletter&utm_campaign=the-pop-biz-news-club-4-2-18-25&_bhlid=5cd0e634d5f8d4bd97696479ba1e1130d04cf94c

2. Some brands with the biggest legacy are breaking into new categories, whilst new brands are tapping into lore and nostalgia.

How can innovators today tap into the past to unlock the future of their brand? Or even their category?

Lore is on the rise in a big way too

https://www.cnbc.com/2025/02/18/coca-cola-launches-simply-pop-prebiotic-soda-to-rival-olipop-poppi.html?utm_source=news.tboypod.com&utm_medium=newsletter&utm_campaign=the-pop-biz-news-club-4-2-18-25&_bhlid=91e97b9d3d8e4ccbb52c64eee90154b03a38c6f1

https://fortune.com/europe/2025/02/20/londoners-pay-for-chance-to-switch-off-their-phones-connect-with-real-world-gen-z-digital-detox/

Microsoft announced a major breakthrough in quantum computing this week.

How can leaders in business think through the implications of these kinds of fundamental shifts in technology capability?

https://theconversation.com/microsoft-just-claimed-a-quantum-breakthrough-a-quantum-physicist-explains-what-it-means-250388