Sweat Equity How To Create A Cult Following in 40 Mins
22 snips
Sep 10, 2024 Learn how the streetwear brand Trikko transformed casual viewers into loyal fans on TikTok, despite setbacks. Discover innovative content strategies that leverage short videos, community building, and storytelling for brand engagement. Explore the power of trending audio and compelling brand introductions to capture audience attention. Dive into the art of hooking audiences and the innovations in influencer marketing. Finally, uncover organic marketing tactics that drive viral growth without paid ads, creating a dedicated user base.
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Reverse Psychology Builds Trust
- Mode uses reverse psychology in his brand intro to create trust by telling why you shouldn't trust him.
- He tackles objections upfront, making the brand relatable and building anticipation with no set drop schedule.
Scarcity Drives Engagement
- Starving the audience of product drops builds anticipation and engagement naturally.
- Unpredictable drops create a constant bias for action among fans waiting for new content.
Comments as Social Proof
- Direct viewers to read comments to see real social proof which boosts trust and engagement.
- The brand cleverly uses comments as a call to action and credibility tool.