In this episode, I delved into a rather controversial topic: purposely sending the wrong item to my buyers. Exploring the motivations behind such a decision, I examined the surprising results and how they unexpectedly leveraged my then business.

Intentionally sending the wrong items to my Amazon buyers, while seemingly unorthodox and while I do not suggest it to everybody, became a strategic move to leverage my business. Listen and see if my takeaways could be yours too.

In This Episode:

[02:25] The beginning

[07:70] I earned referrals.

[08:45] Why I tried the strategy.

[13:35] 25/30 complained but 23 I made profit from.

[20:15] My takeaways from doing it.

[23:00] 4 things to remember.

Book Reference:

Hug Your Haters by Jay Baer

Links and References:

Wizards of Amazon: https://www.wizardsofecom.com/

Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p

Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/

Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/

Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/