152. Daniela Nicholson — Innovando en Branding: Creando Identidades Auténticas que Reflejan la Cultura de tu Empresa
Sep 22, 2023
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Daniela Nicholson, Founder and Creative Director of Sed: Branding, shares her knowledge on authentic branding and the importance of human connection. She highlights the role of workshops in defining a company's value proposition and emphasizes building strong relationships within the team. Daniela also discusses the future of branding, adapting to market trends while maintaining authenticity.
The importance of creating authentic branding that resonates with the audience.
The relevance of workshops in helping companies define their value proposition more effectively.
The need for strong relationships and investment in the internal team to enhance the branding process.
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¡Hola! Soy Jaime Sotomayor, conductor deI podcast Innovación Sin Barreras.En este episodio, tuvimos el placer de conversar con Daniela Nicholson, Fundadora y Directora Creativa de Sed: Branding. A través de su destacada trayectoria, Daniela ha dejado una huella indeleble en el mundo del branding, enfocándose en la creación de identidades auténticas que resuenan con la audiencia.Daniela compartió su profundo conocimiento sobre el proceso de branding, subrayando la importancia de la autenticidad y la conexión humana. Discutimos la relevancia de los workshops en el proceso creativo y cómo estos talleres pueden ayudar a las empresas a definir su propuesta de valor de manera más efectiva.Un punto clave de nuestra charla fue la discusión sobre el liderazgo y el trabajo en equipo en el mundo del branding. Daniela enfatizó la necesidad de construir relaciones sólidas y de dedicar tiempo al equipo interno para potenciar el proceso de branding.Concluimos el episodio reflexionando sobre el futuro del branding, donde Daniela compartió su visión sobre cómo este campo continuará evolucionando, adaptándose a las nuevas tendencias del mercado y manteniendo siempre la autenticidad en su núcleo.¿Te gustó este episodio? Te invito a suscribirte gratuitamente al podcast y al newsletter de Innovación Sin Barreras en https://blog.jaime.pe/. Así no te perderás de ninguna de nuestras entrevistas sobre startups, tecnología e innovación, donde extraemos valiosos aprendizajes directamente de aquellas personas en la cancha.
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