In this candid Q&A, Aviva Sonenreich sits down with Kusima Boswell, co-founder of Terrakotta, to talk about content strategy, inbound deal flow, and building a brand that attracts. They cover what it really takes to gain traction online, the difference between sales and marketing in CRE, and why consistency beats virality every time. A practical and insightful conversation on digital marketing, entrepreneurship, and growing a business from the ground up.

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