The GaryVee Audio Experience Authenticity in Business | My Approach to Success
Jul 30, 2024
The guest, a prominent speaker at the Female Quotient panel in Cannes 2022, dives deep into what authenticity in business really means. They explore the shift from traditional media to streaming, emphasizing the need for quality content and genuine connections. The conversation addresses the importance of gender equality in advertising and champions women’s roles in the evolving Web3 landscape. With a focus on empathy and compassionate leadership, they inspire listeners to redefine success in the digital age, highlighting the necessity of resilience and community.
AI Snips
Chapters
Transcript
Episode notes
Pioneering Online Research
- Speaker 1 pioneered online research despite resistance from male bosses who said "it's not the right time."
- She persisted, built the ecosystem, and made it the right time by getting ahead of the curve.
Disingenuous Advertising
- Gary Vaynerchuk observes that many in advertising sell things they don't believe, like the idea that people watch TV for commercials.
- He emphasizes common sense and the shift to streaming, questioning the effectiveness of traditional TV advertising.
Omnipresent Media
- Speaker 1 discusses how consumers now control what, when, and how they consume media, creating an omnipresent media landscape.
- This challenges traditional linear media models, as people engage with diverse content simultaneously.