Let's Talk Loyalty #458: IAG Loyalty shares Strategy, Innovation and Insights
Nov 14, 2023
Rob McDonald and Silvia Espinosa from IAG Loyalty share insights on their loyalty business with 40 million members. They discuss partnerships, Avios-only flights, gamification, and innovative loyalty initiatives in the travel industry. They highlight the importance of innovation and good execution in customer experiences and the growing significance of loyalty programs.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Introduction
00:00 • 5min
Favorite Loyalty Programs and Emotional Loyalty
05:00 • 11min
Continuous Innovation for Customer Value
15:43 • 17min
Innovative Loyalty Initiatives and Long-Term Execution in the Travel Industry
32:38 • 3min
Speed of issuance and innovation in loyalty
35:14 • 3min
The Growing Significance of Loyalty Programs and Future Investments
38:26 • 3min