How I Built This with Guy Raz Meet The HIBT Fellows: Katie Mitchell & Celena Gill
May 13, 2021
Katie Mitchell, co-founder of Good Books in Atlanta, champions Black authors and community engagement through her unique bookstore. She shares her vision of a flagship bookmobile that promotes accessibility and representation in literature. Celena Gill co-founded Frères Branchiaux, a home fragrance company inspired by her three sons. They discuss their entrepreneurial journeys, from family workshops to selling at local events, and a dream of creating a training center for the homeless, driven by community empowerment and social consciousness.
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Katie Mitchell's Love of Reading
- Katie Mitchell always loved reading, carrying books everywhere.
- She fondly remembers reciting Langston Hughes poems with her brother.
Good Books' Origin
- Good Books started in Mitchell's parents' house, selling books via Instagram DM.
- The idea stemmed from a conversation with her mom over breakfast.
Grandfather's Legacy
- Mitchell's grandfather, a sharecropper, never learned to read but stressed its importance.
- This family history inspired Good Books' focus on Black literature and accessibility.