How Rob Murgatroyd Went Viral in His 50s and Reinvented His Life in Italy

May 26, 2025

48:36

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Ever wonder what it takes to design a dream life and go viral while doing it? In this episode, I brought back one of my best friends in the world, Rob Murgatroyd. We talk about what made him move to Italy and become a viral sensation on Instagram, TikTok, and Facebook in his 50s. Rob shares his exact content formula to rack up millions of views online, how to know when it’s time to trade “more” for “meaning”, and what he’s learned from the Italian lifestyle that most entrepreneurs are missing. Get ready to curate your life and business!

HIGHLIGHTS

00:00 How where you live shapes who you become.

06:45 What Italians have mastered about the “middle” of life.

10:00 Why Rob left California for a slower and deeper life in Italy.

12:15 The BTS story of Rob's upcoming book! (and maybe a movie)

15:00 How Italian culture flipped Rob’s style, confidence, and mindset.

19:00 What’s your formula for going viral at 50+?

25:15 Rob’s 5-step viral content formula.

33:45 The surprising social platform outperforming Instagram and TikTok.

38:00 Details on our exclusive Italy Rally experience.

RESOURCES

Grab your spot for the Italian Supercar Rally HERE!