Retain and Scale: Mikael Dia on Achieving Product-Market Fit

Jun 17, 2024

48:47

(01:46) How did you get to where you are today?

(03:50) Can you tell us briefly what is Funnelytics?

(06:32) Who's your ideal client?

(09:39) Is there a mistake that your new clients or customers have when they come into your world?

(14:30) How do you get in front of those digital agencies or your ideal clients?

(27:44) What are some of your goals that you have for the next year or two?

(30:28) What do you think is your biggest roadblock in reaching that goal?

(32:15) Are you an analytical-minded person? Do you understand all the analytics and stuff?

(33:35) What's the best advice that you have ever been given?

(36:46) What's the best advice you have ever given?

(38:13) You have taken a few companies to multifigures. Do you have any advice on that process?

(41:33) Then after, with the acquisition systems that you put in place, that's more when you can really start to remove yourself?

(47:54) Is there anything that we haven't talked about yet that you would like to touch on?

(48:04) Where can we go to find out more about you and what you do?

Guest: Mikael Dia

Key Topics Discussed:

Mikael's Journey:
- Transition from a T-shirt business to digital marketing
- Launch and growth of Funnelytics
Understanding Funnelytics:
- Visual mapping of customer journeys
- Combining strategy and data for better marketing decisions
Ideal Clients:
- Performance-driven marketers and agencies
Challenges and Solutions:
- Importance of retaining customers for long-term success
- Steps to achieve product-market fit
Scaling a Business:
- Differentiating between simple and easy processes
- Building and systemizing acquisition engines
- Removing bottlenecks in the delivery process

Virginia Purnell

Funnel & Visibility Specialist

Distinct Digital Marketing

(833) 762-5336

virginia@distinctdigitalmarketing.com

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