On this episode of the Traction podcast, host Lloyed Lobo of Boast.AI welcomes Kerel Cooper, Chief Marketing Officer at LiveIntent, Inc.  Hiring has turned into gatekeeping, but building a great company is not about selecting people who fit your existing culture and keeping out those who don’t. Culture should expand like your business. Just like we want people to contribute new skills and ideas, people should be able to contribute to a new culture. Ultimately, openness is the biggest and most indispensable enabler of growth. According to Gartner, 75% of organizations with frontline decision-making teams reflecting a broad and diverse culture will exceed their financial targets.

In this session, Kerel covers:

0:36 - Kerel's Minority Report podcast

5:25 - How leaders and their teams can foster a broad and diverse culture in the workplace from the very beginning—during the hiring process

8:52 - What sets or breaks culture within a company?

15:18 - How do you deal with a toxic personality?

24:58 - How to preserve company culture while expanding

36:09 - Do you hire for strength, or lack of weakness?

49:25 - Do you hire for trajectory, or experience?


Learn more at https://tractionconf.io


Connect with Kerel Cooper: https://www.linkedin.com/in/kerelcooper/

Learn more about LiveIntent at https://www.liveintent.com/

This episode is brought to you by:

Each year the U.S. and Canadian governments provide more than $20 billion in R&D tax credits and innovation incentives to fund businesses, but the application process is cumbersome, prone to costly audits, and receiving the money can take as long as 16 months. Boast automates this process enabling companies to get more money faster without the paperwork and audit risk. We don’t get paid until you do! Find out if you qualify today at https://Boast.AI.

Launch Academy is one of the top global tech hubs for international entrepreneurs and a designated organization for Canada's Startup Visa. Since 2012, Launch has worked with more than 6000 entrepreneurs from over 100 countries, of which 300 have grown their startups to Seed and Series A stage and raised over $2 Billion in funding. To learn more about Launch's programs or the Canadian Startup Visa visit https://LaunchAcademy.ca 

Content Allies helps B2B companies build revenue-generating podcasts. We recommend them to any B2B company that is looking to launch or streamline their podcast production. Learn more at ContentAllies.com