Marketing School - Digital Marketing and Online Marketing Tips

What You Should Do When You Get Hit by a Google Algorithm Update | Ep. #524

Jan 6, 2018

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In episode #524, Eric and Neil discuss what to do when you get hit by a Google algorithm update. Tune in to hear why diversification is so important.

Time-Stamped Show Notes:

[00:27] Today’s Topic: What You Should Do When You Get Hit by a Google Algorithm Update
[00:42] Eric likes to check Search Engine Roundtable, because they talk about algorithmic updates and signals from different SEO tools (Moz Cast).
[01:02] He tries to correlate this information with things happening on his site and what steps he can take to fix the problems.
[01:17] In December, Eric and Neil noticed their search traffic declining. So, they knew an update was happening.
[01:48] They noticed people who were talking about losing their rankings.
[01:57] SEroundtable is calling the current algorithm the “Maccabees Update”.
[02:10] There is a trend where blogs are getting fewer hits. Sometimes you just have to wait it out and weather the storm.
[02:55] Changing too many things in your content, could have adverse effects.
[03:10] You don’t want to be reactionary.
[03:41] Wait it out and follow the advice of the people at sites like SEroundtable.
[04:13] You have to diversify. If you get hit with an algorithm change, that could be the difference between six or seven figures of business.
[04:38] Organic traffic at Single Grain is about 60-70%.
[05:02] To diversify his website, Eric would focus on emails.
[05:20] Neil gets 50% organic traffic.
[05:39] Eric tries to diversify further by focusing on the multiple touchpoints you can use to reach out to new followers (YouTube, etc.)
[06:23] Neil is getting a million views per month.
[06:50] Paid ads is a great way to get your numbers up. Companies wouldn’t keep spending money unless there was an ROI.
[07:05] You can use services like Taboola and Outbrain, re-marketing pixels, and social media as marketing channels.
[07:20] Tweet ten times per day and see if it increases your website traffic. Experiment!
[07:40] Come up with ways to get increased traffic through your different marketing channels.
[07:44] Use push notifications.
[07:57] Drift or Facebook Messenger are great live chat options to gain followers.
[08:07] You can tie Facebook Messenger in with Zapier.
[08:21] Use the signals they are using to gauge their traffic and success.
[08:41] That’s it for today!
[08:43] Go to singlegrain.com/giveaway if you want to get in on a special giveaway opportunity!