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The Publisher Podcast by Media Voices
Futureproofing local news: Finding resilient business models
Jan 31, 2024
In this podcast, experts discuss the challenges and opportunities faced by local news organizations in finding sustainable revenue streams. Case studies of successful publications switching to subscription models are explored. The debate on implementing paywalls and the success of digital subscriptions is highlighted. The integration of print and digital teams is discussed, along with the importance of engaging features in local media. Building trust and engaging with the local community is emphasized. The podcast also touches upon the support provided by the Google News Initiative in finding sustainable business models.
01:02:09
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Quick takeaways
- The podcast emphasizes the importance of quality content and niche storytelling in local news publishing.
- Subscription-based business models are becoming increasingly important in sustaining local news.
Deep dives
Diverse business models are crucial for the future of local news
The podcast explores the different business models that can help local news publishers thrive in the coming years. It discusses the challenges of digital publishing, the decline of print revenue, and the need to adapt to changing reading habits. It emphasizes the importance of quality news content and the shift from broad coverage to niche, deep storytelling. The podcast highlights the significance of community building and audience engagement, as well as the need for journalists to understand and meet the needs of their readers. It also discusses the role of data in understanding and serving audience preferences and the importance of trust-building in local news.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode